But, what about our products, marketing materials and our after sales service?
It’s taken us years to get to where we are!
Is it our fault that things have changed, that buyers are more demanding now, more informed and less loyal than they used to be?
Well, it doesn’t really matter what we think it’s what our prospective clients think that really matters.
So, we need to get up to speed or ahead of the curve if possible.
How?
Well, in the first instance you could start by asking your existing customers why they have bought from you in the past, why they continue to buy from you and not from your competition.
You will probably find it very revealing.
It will make you change the way you see yourself and what you think is good, bad or indifferent about you and your products.
If you get your team to think in these terms, you will make changes that will improve your ability to provide
most if not all that your prospects expect or require of you.
You have nothing to lose and everything to gain, so start now and expect more.
If you need help, you know a man who can.
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