The recent American military mission into Pakistan to kill Bin Laden has dominated the news over recent days. Each day more is revealed about what happened and who was involved.
Strangely, this daring mission reminded me of some of the issues related to marketing:
INTELIGENCE-the CIA must have spent months prior to the mission gathering information in order to plan the mission, we to need to adequately research existing and potential markets in order to ensure that marketing resources a invested to maximum effect.
AUDACIOUS-it was audacious in its scope and intent; sometimes we marketers also need to go outside of our comfort zones in order to differentiate ourselves, our services and products from those of competitors.
METICULOUSE-it’s execution must have been meticulously planned, as arguably should our marketing and sales plans, how can we achieve required market penetration if our marketing strategies and plans are not fully thought through?
VEHICLES-they used helicopters to maximum effect, when we try to get our various marketing messages delivered to prospective clients we need to choose the most appropriate vehicles e.g. websites, eshots, EBooks, social media, telesales, advertising, PR etc.
HEROES-the people involved were US Navy Seals, as construction marketers we should also consider ourselves as an elite force, because if we don’t carry out our mission the whole firm will suffer.
Terry O’Mahony
12/05/2011
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