Have you ever had a discussion with a potential client who won’t accept any of your contentions about what’s going on in the market and what might help, and all he does is talk about how difficult things are and that his firm is used and abused by bigger businesses further up the supply chain?
Well I managed to put up with such an experience for about 45 minutes.
For about the twentieth time he used the word ‘sharks’.
All I could visualise was this guy and all his colleagues being attacked and eaten by sharks, and that reminded me of the ‘Blue Ocean Concept’.
Being eaten by business ‘sharks’ together with all the other unattractive things associated with competition represents a Red Ocean i.e. everyone is killing each other to get the business. Whereas a Blue Ocean represents a business environment where completion has been minimised.
Easy to say but very difficult to do.
Examples of firms and their unique products and services are all around us i.e. Apple iPad, Emirates, and Toyota etc
But how does a scaffolding company avoid competition?
Well tune in next week for the next episode!
If you need to know sooner, then you know the right man to contact..............Terry O’Mahony
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