INVEST LITTLE, RECEIVE LITTLE

Have you ever been in a meeting wrestling with an important issue and everyone in the room is really trying hard to make a useful contribution, but progress is difficult to achieve and the discussion seems to be going round in circles.

Then, just as the everyone seems to dry up, the quite unassuming guy in the corner, who in this instance was the clients accountant said “in my experience if one chooses to INVEST LITTLE one usually RECEIVES LITTLE”.

You could have heard a pin drop.

In a few short words he removed all the objections that had been put forward that the firm needed to keep expenditure to an absolute minimum, and supported all those that were advocating that an investment in marketing was essential in order to survive the recession.

So with more focused minds we produced a plan to sell new services to existing customers.

At the present time the early signs are that our plan is showing positive signs and the whole team is working hard to deliver results.

So remember if you think small i.e. ‘invest little’ and you will ‘receive little’.

If you need any help you know a man who can.