HEADLINES SELL (if you get it right)

If you’re a proficient copy writer words just come to you, it’s so easy!

You think!

I know for a fact that they take hours, days and weeks to come up with something that will really grab a person’s attention. So it’s not easy!

For instance, what do you make of the following headlines?

 ‘JUST RELEASED! (then state the product type, name or benefit)! '

‘EXPOSED!

‘INTRODUCTORY OFFER!

‘IMAGINE!

‘GET EVERYTHING YOU NEED TO!

‘YOUR JUST ONE CLICK AWAY FROM!

‘SAY HI TO!

‘SAY GOODBYE TO!

‘JUST LAUNCHED!

‘FIRE SALE!

‘YOU’RE WORTH IT, TREAT YOURSELF TO!

Did any of the work for you?

Well I suppose you have to know the product or the service and the context within which it is being sold.

Sometimes it helps to reinforce the headline with benefit phrases or bullet points. E.g.:

'An abundant/hypnotic/progressive way... ‘

‘How to use/ward off... '.

'The alternative/ideal/prominent way....’

‘How to upgrade/weaken... '.

‘Amazing/immense/promising ways...’

‘How to understand/ avoid... '.

'One astonishing/important/prosperous way...’

‘How to treat/vanish...’

'An astounding/impressive/proven way...’

‘How to transform/learn....’

‘The attractive/incomparable/pure way...’

‘How to trade/ triumph over... '.

‘Authentic/incredible/qualified ways...’

‘How to study/trim... '.

'One awesome/indestructible/quick way...’

‘How to stretch/terminate... '.

‘A beneficial/indispensable/radical way....’

‘How to strengthen/take away...’

'One advanced/huge/best way...’

If used properly they can help cement the key idea or concept into the readers mind. Try it!

If you need some help you know a man who can