Six Marketing Imperatives

The following are arguably the six most important issues to focus on:

1. Marketing’s Most Important Job is to:

-Retain existing clients

-Reactivate lost clients

-Generate new sales leads

-Position the business and its products and services as the preferred supplier

2. If your Marketing and Sales Team aren’t fully effective, you won’t succeed.

3. Test, in order to know what works and why, thus avoiding expensive marketing initiatives.

4. Differentiate and position yourself, in order to be number one in your field.

5. Sales conversion makes marketing investments pay off

6. Once you have sold something always provide excellent service