Our Marketing is working...isn’t it?

How do you know if your marketing is working?

Well the answer is in your records.

Why invest in marketing and not be interested in whether or not it is working.

Progress always comes at a price i.e. you get nothing for free!

Tracking can be done relatively simply and cheaply for SME’s.

Try the following:

1.     Make a list of all of your existing clients. 

Choose 20 of your top clients.

2.     Write down how and when they became a client.

Write the details down as accurately as possible.

3.     Make a record of how much they have spent with you.

Don’t miss anything.

4.     List what services you offered them and which they actually bought from you.

Also note if any repeat business was involved.

            

5.     Note how they became a client.  

This can be difficult to determine but be as accurate as possible.

6.     List how much you spent on the marketing activity(s) to get them.

             To the nearest £100 if possible

From the above ‘analysis’ you should be able to see some trends, patterns or common features.

In other words you should be able to see exactly how you're marketing is working and more particularly how cost effective it is in terms of getting new clients.

If you need any help, you know a man who can.