Marketing Collateral or an Ego Trip?

I have recently updated some of our pieces of marketing collateral.

One of the pieces I had to review gives the reader an introduction to how I came to found Larchwood and what benefits our wide range of services provide.

 I didn’t find the exercise easy.

How do you think it turned out?

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Introduction

My name is Terry O’Mahony, I specialise in Business – to- Business marketing and sales, and I am founder and CEO of Larchwood Construction Marketing Limited, which is my full service consultancy  dedicated to supporting organisations associated with the construction industry.

During the past twenty years I have been engaged with the marketing and selling of goods and services within the construction industry, for both large and small businesses.

During that time I have worked alongside or on behalf of some of the smartest and successful people in the construction industry.

Research

As a consequence and because I have actively researched what has successfully generated more business  and why, I have been able to developed processes, tactics and tools that will help any size of organisation to retain or generate new clients.

This combination of working with smart people, working on challenging projects and carrying out research over twenty years,  has provided me with the knowledge of what works and why for any product or service to any other form of business.

Systems that bring results

I and my colleagues have thus been able to develop a systematic and practical approach to marketing and sales which will, if applied properly, bring giant returns on investment.

We believe that in the past, currently and probably forevermore, that at a fundamental level, throughout the business world ‘People Buy from People’

Therefore, our approach focuses on how we can help ‘Business People’ to:

·         Plan their ‘Business Development’ activities effectively

·         Create robust marketing and sales systems

·         Reduce client churn

·         Get clients to increase their average spend

·         Deliver higher customer retention

·         Minimise exposure to price driven sales

·         Generate higher quality leads to clients who will spend more , more often, and for longer

·         Increase sales conversion

·         Avoid clients that aren’t profitable or increase risk etc

Since our firms inception we have helped a wide range of organisations improve their abilities to understand the markets and clients they serve, systematise their marketing and sales activities and ultimately generate higher profits.

So is it a bit of ego, vanity or an essential piece of marketing collateral?

If you need any help with a similar challenge you know a man who can help.