Because, he knows from experience, that without effective marketing nothing of any significance will happen; no services will be delivered, no one will be employed and life as we know it will come to a crashing halt!
But Richard Branson is mega successful and rich!
So why does he focus so much of his time on Marketing?
Probably, because he knows that it is the one real action open to us all that will make a real change to our business circumstance and futures.
You could align it to the old adage ‘no pain, no gain’.
Where ‘pain’ represents investment and ‘gain’ represents ROI (return on investment) i.e. profit!
Arguably, no other form of investment can deliver the same levels of return that marketing can.
Also, it can not only help to build businesses, it can create its value and in certain circumstances it can even save the business from going into bankruptcy!
Marketing done properly can change every business for the better.
I have endless numbers of clients and examples of how marketing has changed their worlds.
Ever heard the phrase ‘fail to plan, plan to fail’.
This phrase can be interpreted as ‘If you fail to plan your marketing efforts effectively; you are actually planning to go out of businesses! Remember the Polaroid camera!
If you need help with your marketing, you know a man who can.
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