HEARD OF ‘ME TOO’ MARKETING?

To be different from our competitors we need to think, act and do things differently.

‘Me too’, i.e. duplicating what everyone else does, gives you no advantage at all; it means you have no competitive advantage and so the only way a customer can differentiate you from your competitors is through the prices you charge!

So you need to consider the following:

• Will our evolutionary gains be sufficient?
• Do we need to make revolutionary improvements to what we offer how we market it or support it once sold?
• Should we find out how we can re-imagine our industry, our role within it and how we communicate our new approaches to clients?
• Can we do things sufficiently differently so that we make the rules?
• If we can, we will leave our competitors behind, because they will remain stuck in their old fashioned ‘me too’ marketing ways.

Appreciating the need to change, thinking about how to go about it and actually creating real progresses is easier to contemplate rather than bring to fruition.

But it is essential that you do because the world has changed, will continue to change and the pace of change will accelerate.

The easy way to address such issues is to use a predetermined check list.

If you don’t have one, you know someone who has.