THERE’S NO FUTURE IN KNEE-JERK MARKETING

In my experience most small firms us some sort of knee-jerk marketing.

It usually comes about following the visit of an effective salesman.

Picture this; an owner/manager gets a visit from a man who sells a ‘proven’ lead generation tool.

The prospect buys the idea, concept or ‘tool’.

Then, the prospects sits back to wait his being inundated with an avalanche of new enquiries.

Usually the promised tsunami of new enquiries never happens.

So, another dissatisfied customer comes about.

Unplanned, bright shinny and knee-jerk purchases of marketing tactics and tools usually ends up with a dissatisfied customer.

So how can a small firm avoid expensive marketing mistakes and at the same time find effective ways generate more business?

Well, calling in someone who can help you to appreciate how to establish what it is your really selling, who needs to buy it and what their frustrations tend to be when they use it, usually works well.

If you want your business to be more successful you must be more marketing savvy.

A good starting point would be to start listening to your customers, and then finding ways to deliver what it is that they want i.e. find ways to solve their problems.

If you need a head start you know a man who can help.