HOW ‘SMART’ IS YOUR MARKETING?

I didn’t even know what they where talking about when they kept saying “Yes, but we do need to ensure its’ SMART’ though”.

I learnt later that SMART meant that everything had to be:

‘Specific, Measurable, Achievable, Realistic & Targeted’

Well, of course what we were working on was, isn’t everybody’s project?

Perhaps, in Marketing terms this is particularly important, if only because there is absolutely no excuse for not measuring your marketing investments and tactics. We have the technology to monitor measure and report on all traffic to and from our location of business, websites, advertising and telephone communications etc.

If you measure your activity you will know how far from planned your various initiatives are, how significant is the deviation and possibly some idea as to what the data is potentially indicating.

Measurement can help you maximise your promotional investments; or as a minimum help to make your budget more effective.

Remember the old adage:

We know that half our marketing works…; we just don’t know which half!

So get ‘SMART’ and you will get much more for your buck, as our American friends tend to say.

Need help?

 Well you know a man who can.