I have a client that thinks he’s above any form of involvement with his clients!
I've tried to get him to change his mind on numerous occasions, but never got close to doing so.
Yet, I have a number of other client that take great pleasure in totally immersing themselves in their client bases.
One in particular told me recently, “you can't learn what's going on in the minds, hearts and souls of your clients by sitting around trying to be clever. What you must do, if you really want to learn how to market and sell your products and services, is to ensure that you make contact with and get amongst them.”
He also said, “to be successful you need to talk, laugh, weep, eat and drink with them, in fact do whatever you can do to get to know your clients as well as possible.”
So how do you stand on this?
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