When did you last receive a postcard from someone?

One of my clients uses a postcard system that I introduced him to a couple of years ago.


It works wonders for him in that it warms prospects up to consider the use of his services, get’s him referrals to other prospects and helps him retain clients.


He sends about 200 cards out per month and he gets about 30 responses as a consequence.


His cards look great. They always have great photographs and illustrations on them; and some really thought provoking copy.


Printed at the top of every card are the words:



"The World's most helpful Postcard"


He reckons it’s the best tool he has and its great in terms of ROI (return on investment) 


Why not try it yourself?


As a trial exercise, put a list of 50 of your contacts, prospects or client together and send them a postcard. Obviously it’s got to carry a personal note from you and should ask them to do something for you i.e. a call to action from you.


How much is that going to cost?


Nothing at all once it starts delivering the results you want.


Even if it were to produce only one referral, or repeat client  or reminds someone that you still want to do business with them  what could that be potentially worth to you?


Plus it's easy to do!


If you don’t know how you know a man who can help


Terry O'Mahony