Wednesday 2 May 2012

Steve Jobs’ Top 3 Presentation Tips


I do a lot of presentations and workshops in my line of work.


But, because I’m professional and a bit of a perfectionist, I am constantly searching for better and more effective ways to engage with delegates.


As a consequence, I recently came across a transcript of a lecture Steve Jobs gave to a group of business development people.


He made three suggestions:

  • Use personal stories to make a Point
  • Speak from Your Heart
  • Connect the Message to the Listener

Rather than lecturing them about the importance of following their dreams, improving abilities and having the confidence to know that everything will work out OK in the end; Steve Jobs’ chose to share three of guiding principles for ensuring an effective presentation. Presentations that are hugely effective because they are personal, memorable and connect with the listener on a heartfelt level.


Each of Steve Jobs’ three guiding principles forms both an anchor and a hook to the presentation and help to embed it in the listener’s memory.


So Tell a Story to help you make Make a Point!


If you have ever listened to Steve Jobs’ you will know that he always spoke from his heart. His stories were true, genuine and heartfelt, and his listeners could easily detect them as such.


So, how can YOU speak from your heart?


Well you need to speak about topics that you care about, things that you are genuinely passionate about. If you do, it will show through in your presentation.


So speak from your Heart!


Steve Jobs’ tells heart-felt stories that connect us and the lives we lead to his message.


Each of his stories has a key-takeaway message that the audience can apply to their lives.


e.g.  “You can’t connect the dots looking forward. You can only connect them looking backwards, so you have to trust that the dots will somehow connect in your future. You have to trust in something: your gut, destiny, luck, life, karma…because believing that the dots will connect down the road will give you the confidence to follow your heart”


So connect your heartfelt message to your listeners!

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