Most appreciate that marketing is an essential business process and yet some look on selling as a necessary evil!
In these stringent economic times clients are very careful about what they spend their money on. They may even be afraid of the whole buying process or of making a big mistake. Which makes marketing and selling both difficult but essential?
To be successful at marketing you need to follow some well thought out and much focused steps.
If you follow the steps laid out below your marketing/sales process will become much easier, mainly because there is a logical flow to them and together they will gradually connect you to your prospective clients, help build your credibility and get you much more involved.
2. Empathise with them.
3. Describe how you can add value to them, before, during and after delivery.
4. Offer to do something for them free of charge.
5. Remove or reduce their risk.
6. Have a variety of ways clients can get your help/buy from you.
7. Help people make a decision to say ‘yes’ to you.
8. Deliver more than you promised
9. Keep them informed
If you address the above within your own business context you will produce a process that is tailor made to you niche clientele. Once you have helped and guided your prospective clients through your nine step marketing/sales process they will very likely buy from you.
When your potential clients decide that they need and want your help, they will also want to feel that you enthusiastic about wanting to work with them. It’s all about helping them to make a good business decision that will give them the benefits they want and you have promised.
When you have developed and follow a fully thought-out set of steps your prospects will begin to trust you and see you as the essential expert you no doubt are. They will also tell their business friends and associates.
Follow your planned steps and things will get easier!
Nine Steps:
1. Choose a niche and get to know your prospective clients needs, frustrations and viewpoints.2. Empathise with them.
3. Describe how you can add value to them, before, during and after delivery.
4. Offer to do something for them free of charge.
5. Remove or reduce their risk.
6. Have a variety of ways clients can get your help/buy from you.
7. Help people make a decision to say ‘yes’ to you.
8. Deliver more than you promised
9. Keep them informed
If you address the above within your own business context you will produce a process that is tailor made to you niche clientele. Once you have helped and guided your prospective clients through your nine step marketing/sales process they will very likely buy from you.
When your potential clients decide that they need and want your help, they will also want to feel that you enthusiastic about wanting to work with them. It’s all about helping them to make a good business decision that will give them the benefits they want and you have promised.
When you have developed and follow a fully thought-out set of steps your prospects will begin to trust you and see you as the essential expert you no doubt are. They will also tell their business friends and associates.
Follow your planned steps and things will get easier!
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