Be a Fountain, Not a Drain

In order to be a ‘fountain’ we need to have the inclination, will and ability to deliver positive results for our client’s; and not merely be a purveyor of polished marketing and sales rhetoric.

Recently, a potential client asked us. “If I hire a specialist construction marketing firm like yours, rather than  a middle of the road marketing firm, will that ensure that it will help my business increase sales”?

As the founder and owner of such a business I assure him that the methods, techniques and processes we use will always get ‘the phone to ring’.


Marketing, I told him, is all about getting the word out about your business to all the right people, and is directly correlated to a firms overall sales performance. Intelligent marketing strategies, tactics and tools will get people  to your website, read your core message and compel them to pick the phone up to call you.


Once you have made the phone ring, what happens after that is usually called ‘sales’. Sales and selling are up to you, your team. If you don’t know how to follow up calls and enquiries handle service calls from customers; and give them what they want, all the marketing in the world won’t help.   


To be successful, marketing needs to be consistently implemented over the lifetime of a business.  On top of that, marketing can bring in new contacts, prospects and customers, but what happens after that is up to you.  Make sure that you give them all enough reasons to buy or give them reasons to come back. 


As for being a ‘drain’ that probably means some people just don’t know how to!


Fortunately, you know a man who can.