Arguably attending and
effectively participating in relevant Networking Events is the most cost
effective form of marketing that any business owner or professional person can
do.
To help you be more productive
in you networking efforts I list below my Top 22 Tips.
I hope they will help you to
secure and build more relationships that eventually will turn into generating
more relevant contacts, prospects and clients:
"NOBODY KNOWS CARES HOW MUCH YOU KNOW UNTIL THEY KNOW HOW MUCH YOU CARE"
- Remember you are
an accomplished individual that can bring great benefits to people their
company’s.
- You
are Unique.
- Always
be yourself; never try to model yourself on someone else.
- Don’t
be a wall flower, circulate and join up with the people that seem to be
showing most energy and appear enthusiastic.
- Wear
your own branded name badge with pride. Let people know who you are what
you know.
- Say
hello, my name is Bill Brown, may I join you?
- Always
shake people’s hands firmly- no wet handshakes.
- Look
people in the eye, don't look beyond them or look around when you or they
are talking.
- Know
how to introduce yourself/what you do effectively and concisely.
- Build
rapport and relationships with the people that you meet when networking,
ask them lots of questions instead of talking about yourself.
- Remember
the 80-20 Rule, where you talk 20% of the time by asking open or closed
questions.
- Listen
intently; remember key bits of information received.
- Give out your
business card and ask for those of others when relevant.
- Make notes of anything of real interest.
- If
appropriate get them to agree to some future action e.g. you ring them or
some other form of call to action.
- Don't
try to ‘sell’ anything, just quietly steer and build your conversation
towards the making of a new friend.
- Arrive
early and be prepared to stay as long as you feel your time is being spent
usefully. Meet every one you judge to be important to you.
- When asked about yourself be modest and
brief in your reply, but try to get your most compelling statements across
to people.
- Don't
presume everyone wants to meet you or get to know you. If you recognise
there is little or no synergy then politely move on.
- Talk
about who they know that might be relevant and offer to give a referral
yourself.
- Follow
up by sending them a note, flyer or letter about how you would like to
work with them and how you can help each other. Follow up on every
lead no matter what within 48 hours by phone, fax or email, whichever is
best.
- As
time unfolds try to help everyone you have met and formed a relation with
by referring people to them, they will remember you and do the same for
you.
If you need some further
assistance you know a man who can.
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