THERE’S NO FUTURE IN KNEE-JERK MARKETING

In my experience most small firms us some sort of knee-jerk marketing.

It usually comes about following the visit of an effective salesman.

Picture this; an owner/manager gets a visit from a man who sells a ‘proven’ lead generation tool.

The prospect buys the idea, concept or ‘tool’.

Then, the prospects sits back to wait his being inundated with an avalanche of new enquiries.

Usually the promised tsunami of new enquiries never happens.

So, another dissatisfied customer comes about.

Unplanned, bright shinny and knee-jerk purchases of marketing tactics and tools usually ends up with a dissatisfied customer.

So how can a small firm avoid expensive marketing mistakes and at the same time find effective ways generate more business?

Well, calling in someone who can help you to appreciate how to establish what it is your really selling, who needs to buy it and what their frustrations tend to be when they use it, usually works well.

If you want your business to be more successful you must be more marketing savvy.

A good starting point would be to start listening to your customers, and then finding ways to deliver what it is that they want i.e. find ways to solve their problems.

If you need a head start you know a man who can help.

LOTS OF PEOPLE CONFUSE ACTIVITY WITH ACCOMPLISHMENT

He never stops working. He starts every day at about 5:30 am and and goes ‘hell for leather’ all day long, every day!

Sadly he doesn’t seem to ever meet his targets and often lets people down.

That’s not very productive or satisfying, is it?

I have often told him that he needs to be less focused on getting stuff out of the door and be more focused on working through his ‘to do list’ in a more prioritised fashion.

He sadly confuses being busy with being productive.

Ever heard the phrase ‘being as busy fool’?

My mother always said “less haste more speed”!

So, if you are, or any of your colleagues appear to be confusing activity with accomplishment, try to point out the error of their ways. They may not thank you for it initially, but we all need a friend who cares enough about to be able to tell us when our breath smells!

If you have bad breath, you know a man who is brave enough to tell you!