Specialist Construction Marketing Strategy & Sales Planning

As a specialist marketing and sales consultancy within the construction industry, we assist clients to market their services and products, help to train their sales professionals and provide business improvement advice. We often receive requests from  SME’s to provide them with marketing strategies, tactics and lead generation tools to help power their business expansion.

Research and planning activities help us to produce marketing strategies, sector plans and even simple ‘I must do lists’ that help businesses to improve their bottom lines.

Specific and thorough research help us to recommend the most appropriate ways forward, taking into account all the relevant issues e.g. viability, positioning, cost and speed and volume of response etc.

Cost effective marketing not only influences prospective clients, it also motivates them to take action i.e. get in touch. We are able to advise on a wide range of alternative solutions to clients various marketing challenges.

If you are considering how to best retain your existing clients, reactive lost clients, enter new markets or sectors, launch a new product, increase lead generation and sales conversion, you know a man who can help you.

In the current extremely hard business climate, we believe that marketing is one of the most important and valuable business investment any firm can make. It is the ultimate way to create a return and leverage your assets!

So what are you waiting for, just do it!

STEVE JOBS

I am currently in process of finalising a presentation entitled “Routes to Market” that I have to deliver next month in Nottingham.

The audience will consist of approximately 150 people from all corners of the construction

Industry with all kinds of different interests, requirements and levels of expertise.

One of the thoughts I was having was associated with Steve Jobs, the founder of Apple and a man who enjoys a reputation for being a master presenter.

Then I receive the news that Steve has died. How utterly sad.

Shortly after I receive an email from John Carlton, who is an expert in copy writing, saying basically how hard the news has hit him personally, i.e.:

“…whilst I never met Steve I feel our lives are intertwined.  I’m writing this on an iMac, using the friendly interface he championed (and forced the “who cares about fonts” geek-dominated virtual world to adopt), while my iPhone sits nearby (buzzing with incoming texts).


There will be plenty written about Steve Jobs and his effect on how we live today
For me, he was the Uber-Entrepreneur.       
     
Dropped out of college because his energy and ideas bristled at the shackles of staid academia.  Aimlessly sought out ways to engage with life on a more grand scale, correctly sensing that the world was about to change fundamentally and forever.


And once that aimless energy locked onto a vision of what could be… he never stopped driving forward

So the passing of Steve Jobs has hit me harder than I thought
it would...

... and I've been thinking about life, and the world
we live in, all day.

… he was so important
to business folk  like you and me...

... and why he'll be uniquely missed (and maybe
never replaced)

…for all the awesome things Steve left us with, his
final gift may be the simple realization to never
take anything for granted...

... and to never let your vision get blunted by
nay-sayers. So seize the day my friend”

I’m sure John’s fine words about Steve will be echoed around the world over the next few days, weeks and months.

Strangely, however, my thoughts have turned to why we in the construction industry seem unable to create people of similar stature. I can’t think of one person that gets close to emulating Steve Jobs achievements, not even say by just 10%!

If any body knows of someone working in or even loosely associated with the construction industry that has similar qualities of vision, passion and knowing what customers and clients want even before they do, then please let me have their contact details. I would like to meet them and I would even be willing to provide free support in order to help them improve the health and welfare of our industry. An industry that brings massive benefits and efficiencies to business, commerce and society as a whole.